Customer who liked this ad also liked ...

27.05.05 | filed in Adsense, e

At the moment, advertisers display directly linked, contextual ads. But why stop there? With knowlegde about research behaviour, it only seems logical that advertisers like Google and Yahoo will take it to the next level: Customers who liked this ad also liked ...

Darren's post reminded me of an experience I had with a friend. I told her about how I liked it how fast Amazon was able to adapt to my searching behaviour.

I had been searching for English training book (which I had never done before) and it took them only about 15 minutes to adapt to that and present me with more information about this topic, start presenting some of my already bought books in English and so on.

When I told my friend about that, she was puzzled. "What do you mean by adapt?" She didn't know that Amazon would make a special page, just for her. But she admitted, that she had been wondering why sailing and magic seemed so popular that they'd make it the front page.

Now, as we know, one of the most liked features of Amazon (or isn't it`?) is the "People who liked ... also liked" feature. And it seems as if Adsense is preparing for it in a way.

1871 media writes:

I was able to click on the ad and even input text within the ad itself. The Ad seemed to be asking the reader for suggestions on what should display. Please see the below JPG for details.

While this seems not to be connected to my thoughts above, I would say, it is.

For the moment, they try to test what people would like to see if they are on page A with topic B. From the data they can gather, they surely can make some decisions after analysing them. Do they only search for similar stuff? Do they search for different stuff? Do they search for the same stuff all the time?

Publishers will like it, if the ads are targeted good. How can they be targeted? Same as Amazon does it. cookies and personal search profiles.

From an advertisers standpoint, the Adwords or similar part, this is more complicated. Do you want to be displayed just for your keywords? Or perhaps also on this kind of advertisement? Perhaps Google makes it easy for the publisher to use this additional kind of ad by a less price.

Or display more high priced ads on sites based on clicking behaviour of a person - she clicked once on "great necklace", she will click again. He is like to click a dozen times on his dream car. The Google web accelerator will make that possible even more than Amazon does.

And if you look around you - Joe User will just be surprised how well targeted and interesting these ads are ...

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