Amazon: Irritating integration of Adsense?

18.05.05 | filed in e, Adsense

As we all know, one of the most loved features of Amazon is the "people who bought this book, also bought ..." which helps us to determine other interesting stuff. But as it seems, this is now the place for some quite hidden Adsense ads - and the way it is placed strikes me as being somewhat questionable.

While looking at a book in noticed this little snippet.

"Customers interested in The Fantasy Writer's Companion may also be interested in"
Sponsored Links ( What's this? ) Feedback

Of course I do recognize the familiar pattern of Google's advertisement.

So I visited the "What's this?" link to find this text:

SPONSORED LINKS

Sponsored Links are advertisements that Amazon.com provides to you. We receive Sponsored Links from Google's AdWords service. When you click on a Sponsored Link, we get revenue. The selection of Sponsored Links that are displayed is based on keywords. For example, if you search for "Bruce Springsteen" or view pages about Bruce Springsteen, the Sponsored Links may point to sites that sell tickets to his concerts or provide information about him. Sponsored Links are always clearly labeled.

Generating additional revenue from Sponsored Links allows us to offer lower prices to you--something we are dedicated to doing every way we can.

Now, as far as I clicked my way through some other books, I thought at first this would apply to books belonging to the 'long tail'. But a book like "Syndicating Web Sites with RSS Feeds For Dummies" (randomly picked) has them also.

So if you have Adwords running, you might think about big exposure but should also consider to put amazon.com in your URL filter.

I can't tell you, what strikes me as being dubious at this, and of course I know this is a valid use. But I would think that many clickthroughs get people landing on a page which they leave immediatly - being confused. Or am I mistaken?

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